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How to make it as a Pro Trader

How To Peddle Your Product… Not Just Promote It

It’s All About The Brand


Build your brand

Build your brand

Email communication is an important part of business these days. The old ways of doing things are slowly fading. You have to keep the public interested in what you are selling. You have to leave them wanting more. If you don’t, your public will go elsewhere.

This is why branding is important. It’s not enough to put your product out there, expecting it to sell. You really have to push your product. It doesn’t matter what it is, the “sell” is where it’s at. There is an old saying, “It only takes five seconds for a person to be interested or not.” It all comes down to this, either there is an interest or there’s not.

To that end, we have some advice for those who are looking to bring more life to their brand/product. Contrary to popular opinion, the magic doesn’t happen in the promoting, it happens in the peddling. You can promote something all you want; but, if you are not peddling your product in the right way, everything will go up in smoke.

Peddling Is The Name Of The Game


Promote your brand

Promote your brand

Most consumers are not interested in flyers or advertising. Companies spend billions every year on advertising. This is a complete waste of time and money. All consumers want is to see the product and any discounts. If you reel someone in with discounts, discounts which no one else is offering, you will have them. They will be hooked.

This is a far cry from how it used to be. What can we say, times are changing. It’s no longer about advertising, it’s only about the discounts being offered with the product. Discounts sell the product. In keeping with this logic, there are a few things we want to show you. There are ways to push something, while still keeping the integrity of the product.

Shine The Spotlight On The Hero


Showcase your brand

Showcase your brand

Apple has a great marketing advantage here. Their one add showcases the product and season. By showcasing the season along with the product, they are cutting right to the point. They do give you the specifics. Those specifics, though, aren’t showcased in some huge detail. They are listed underneath, in small print. They only use minimal words for their explanation.

This is another thing. You really don’t need to go into detail about what your product is and who you are. Just choose a couple of choice words and you are done. Genius, huh!

The trick is to turn the product into the hero, not the details. Once people get hooked on the product, they will familiarize themselves with the details. In this day and age, people don’t want details anyway. This is all part of drawing someone in, in the first 5 seconds. People get bored with words. It’s sad to say, but it’s true.

The Promotional Blitz


Promotional blitz

Promotional blitz

This is the next step. Once you hook the person in, you need a strategy. How are you going to keep the person engaged? You can’t just pull them in, expecting them to be loyal. Promoting a product is like keeping your employees at their jobs. You need to create incentive for your staff to stay. If you don’t, they will walk. We have seen it happen too many times.

When you plan your email promotion blitz, you need to do this carefully. The idea is to keep them interested, not turn them off. Customers lose interest and get annoyed if you suffocate them with emails. They will even disassociate themselves from the product. Can you blame them?

Plan something around the seasons. Like computers, the best time to advertise good deals is during back-to-school. Moms and kids are always looking for computers during this time. It’s a necessity for some. Use this to your advantage.

Tell your customers that if they buy now, they can use this coupon. Then email them the coupon. There is another way to do this too. What if you are planning a sales event? There is a strategy for this.

The first emails could advertise your product at full price, with some kind of coupon. The emails that follow could advertise more sales, each one being more aggressive then the last.

Establish Some Rules


Promotional Strategies

Promotional Strategies

Not all of your products will be for everyone. Use this to establish some sort of categorical list. Promote certain products for their desired audience. If you have two or three products for kids ages 13-20, use this for your promotion. Your email blitz should be geared towards those age groups.

You can’t expect to sell something for 20 something’s in the adolescent age groups. Prepare yourself financially for the different groups. Each group should have their own email promotion. In each age group, talk about the consumer first. You are supposed to speak to the person, not the product. You are selling the product to the person. Your advertising should do just that.

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Brand New Requirements for NY Tax Pros This Season

New Requirements for New York Tax Professionals


A commercial tax return professional in the state of New York cements his or her status by performing a medley of duties, including preparing more than ten tax returns in New York during 2014 and is expected to prepare at least one return in 2015 as well as is paid to prepared less than ten tax returns in New York during 2014 and is expected to be paid for preparing ten or more returns in 2015.

Tax Professional

Tax Professional


All commercial preparers are required to comply with the required education standards to maintain the registration certificate for continuous preparation of income tax returns in New York.

A person who is not a commercial preparer but would like to acquire the necessary certification to prepare personal income tax returns must complete these requirements of their own accord as well.

New York Continuing Education

As part of the efforts for facilitating the certification of tax preparers, the New York State Department of Taxation and Finance has launched a continuing education program. The training program in its first stage deals with the registration process. The program began in 2010 and affects 40,000 professionals annually. Moreover, about 70 percent of the 10 million individual tax returns prepared in the state are executed by professionals.

Tax Education

Tax Education


The program endeavors to ensure that these tax professionals are adequately trained to handle new developments and legal requirements in the industry. This is done in part for consumers’ protection interests with the idea of enhancing the overall standards of the tax preparation industry. This, ultimately, helps to protect citizens from misrepresentations, errors and potential fraud.

Tax professionals shape the livelihoods of their client significantly because accurate tax returns are required for accessing many financial products and services that may include home mortgages and financial estate planning.

Training Hours Required

Tax professionals who have completed 10 or more New York State personal income tax returns a year are considered of the standard and are required to complete continuing education requirements. Four hours of training is required for experienced commercial preparers and 16 hours for new professionals.

CPAs and affiliated professionals are regulated by guidelines and provisions established by the U.S. Treasury Department. Therefore, they are not required to be certified by the New York State Department of Taxation and Finance as well are not bound to fulfill the continuing education mandates.

Training hours

Training hours


In general, all the other paid tax preparers inclusive of those employed by tax preparation companies are required to register with New York State. The New York Tax Department has posted on its website the registration procedures and subsequent requirements at

A searchable database has been created by the tax department to confirm that a tax preparer is registered with the department as well as to locate registered preparers with an interactive map. Besides New York, three other states regulate tax preparers, including California, Oregon and Maryland.

Federal Education Programs

The Internal Revenue Service had tried to mandate continuing education and testing of tax preparers on a national basis. But the federal courts ruled against it as it felt the IRS had transgressed its jurisdiction in attempting to impose such measures. The IRS lost a subsequent appeal, and thus has initiated a voluntary testing and continuing education program known as the Annual Filing Season Program.

For New York State prepares, completing the IRS course does not translate into credentials for the the New York statutes. Though the IRS course is important because it focuses on the preparation of the federal return that forms the basis for New York state return, there are distinct differences that local preparers must receive education regarding.

Federal Tax Education

Federal Tax Education


New York Requirements

Commercial tax preparers who have executed 10 or more New York State personal income tax returns from 2011 to 2013, must complete four hours of continuing education coursework by the end of December 2015. Part of this education should be on how to file 1099 online, as well w-2 forms. Traditional paper filings are typically covered in all training, but e-filing is not typically in the curriculum.

For those wanting an easy way introduction to e-filing and how to use the process to streamline tax preparation, check one of the industry leaders at Whether you use them or not to efile 1099 is not the point. They are an industry benchmark in terms of their service delivery, data security, and they fact that they are set up to connect seamlessly with all the major accounting and bookkeeping software brands. They’re not just a trusted brand by businesses, they’re respected by other brands who lead the industry.

For those who have prepared less than 10 New York State personal Income Tax returns from 2011 to 2013, they must complete 16 hours of continuing education coursework by the end of December 2015 as well as four hours of continuing education coursework in subsequent years. All commercial preparers are required to pass a competency examination by December 31, 2017. Further information about the exam will be available in March 2015.

Enrollment Procedures

Practitioners should employ the Statewide Learning Management System (SLMS) for completing the enroll process to the required classes. The course may be taken by attending a class in-person or online. Moreover, all classes are completely free. Stop by our Scoop.IT page, and post your comments or resource links to debate this matter further.

Simple Points You Should Know When Using HCFA CMS 1500 Form

What is a CMS 1500?

There are countless forms used in a medical billing office. Numerous Medicaid State Agencies require this form to process billing.

Medication covered by insurance means filing a CMS 1500 form

Medication covered by insurance means filing a CMS 1500 form

The Cms 1500 version 02/12 Billing Form is generally used doc filed for payment requests. At first, it was named HCFA 1500. Shortly afterward, it was changed to the CMS 1500 form. Its name revision came from the Centers for Medicare and Medicaid Services.

Only in the medical field…

This document is usually used by healthcare establishments. Generally, you must submit a form with the payer inside of a year of providing a service.  The technology used to scan the filled in forms at payer’s offices is called OCR.

Garbage in, garbage out…

If the form is not up to par, it won’t be read clearly. Photocopying the form is not recommended, as it’s printed using a specific type of ink. Successful form submissions result IF you use the exact form, with the right info.

Two keys that ensure safeguard submissions follow:

  • First, use the most current document.
  • Second, verify that the ink is the right quality.

Fail to prepare, and you should prepare to fail.

Not using the correct form typically leads to rejections. On top of this, waiting too long to re-submit a 1500 Claim Form may lead to no reimbursement. The result of these efforts is a stream on timely insurance repayments. Have ideas on this topic? Please visit our WordPress page and post your comments or recommend other resources to discuss this concept.